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marketing

Social Media Scheduling Pipeline

Automatically schedule social media posts from a content calendar in Airtable. Each row becomes a scheduled post, and your team gets Slack notifications when posts go live.

Beginner~15 minn8nMake.com 897 downloads 1838 views

Setup Instructions

1. Create an Airtable base with columns: Title, Body, Platform, Scheduled Date, Status, and Image URL. 2. In n8n/Make, add an Airtable trigger that fires when a row's Status changes to "Ready to Post". 3. Add a filter node to verify the Scheduled Date is today or in the future. 4. Add a formatting node to assemble the post body, hashtags, and image link into platform-ready content. 5. Connect your social media posting node (or HTTP request to the platform API) using the formatted content. 6. Add a Slack node to send a confirmation message to your marketing channel with the post title and platform. 7. Update the Airtable row Status to "Scheduled" or "Posted" after successful execution. 8. Test with a sample row and verify the Slack notification arrives.
Troubleshooting
**Airtable trigger not firing:** Make sure the trigger is set to watch the Status field specifically, not "any field." Polling-based triggers may have a delay of 1-5 minutes. **Posts scheduling in the wrong timezone:** Airtable stores dates in UTC by default. Convert the Scheduled Date to your target timezone in the formatting node before sending to the platform API. **Slack message not appearing:** Verify the bot has been invited to the target channel. Check that the Slack credential has chat:write scope. **Duplicate posts:** Add a check node that queries Airtable for rows already marked "Posted" before scheduling. This prevents re-processing if the workflow retriggers.

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