Automate Lead Scoring from Forms to CRM

1. Create a Typeform form with qualifying questions (budget, company size, timeline, role). Note the form ID from the URL. 2. In HubSpot, create a custom property called "Lead Score" (type: number) on the Contact object. Also create a static list called "Nurture Leads" for low-scoring contacts. 3. In your automation platform, create a new workflow triggered by Typeform's "New Entry" webhook. 4. Add a scoring node that evaluates responses: assign points for budget (>$10k = 30pts), company size (>50 = 20pts), timeline (<3 months = 30pts), and decision-maker role (20pts). 5. Add a conditional branch: if total score >= 70, route to the "High Score" path; otherwise route to "Low Score." 6. On the High Score path, add a HubSpot node to create or update a contact with the form data and lead score. Follow it with a Slack node that posts to your #sales channel with the contact name, score, and company. 7. On the Low Score path, add a HubSpot node to create the contact and add them to the "Nurture Leads" list. 8. Test the workflow by submitting a test entry in Typeform and verify the contact appears in HubSpot and the Slack notification fires.